Art On Your Screen (AOYS) by ZKM  
GENERATIVE LOGO DESIGN (DRAFT) for AOYS website 2014
ArtOnYourScreen (AOYS) is an online exhibition platform of the ZKM Karlsruhe.
Concept #1 : AOYS is the digital canvas to be filled with different artworks.
Typography design
Scenario of generative logo :
Growing diagonal squares generate a background pattern which finally forms the word "AOYS".
Variation of form and color
 
 
 
Concept #2 : AOYS is the aperture to throw a light on unconventional artworks.
Scenario of generative logo :
The floating movement and the size of the aperture's window are slowly generated. It never opens totally. If a user moves the mouse on the logo, the aperture opens and shows the word "AOYS".
Variations of form and color